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WEB DESIGN

Nicoll Entertainment: Specialists in children’s theatre and entertainment

By
Marcus Vaughan
10 minute

Company / Agency

Nicoll Entertainment / Feast Creative

Responsibilities

Wireframing, UI design and animation

Project length

1 month

PROJECT OVERVIEW

Design a new website to reflect Nicoll Entertainment's fun and playful personality and specialist status within their industry.

With a fast turnaround time, the website would showcase theatre productions, provide news and promote the business's various social media channels.

Logo provides creative direction

Like with so many projects in theatre we were supplied with a logo, colour palette, imagery and an open brief to start mockups.

Our intention was to design a website with a rich colour palette, with quirky animations and page transitions so as to leave a lasting impression with those users that visited it, whilst fulfilling their needs for information on upcoming theatre productions.

Logo branding and homepage design

Typography and colour palette

A pastel colour palette was chosen with a complimentary round and friendly typeface that reflected the letterforms in their logo.

WEBSITE SPLASH animation

The logo was converted from a vector image into an SVG that could be scaled and animated in all screen resolutions.

We then added personality by hatching the dinosaur from the egg which added delight and entertained visitors.

HIGH FIDELITY WEBSITE MOCKUPS

The mockups reflected the personality of the company which was colourful and full of life but also established as specialists within the industry.

The imagery was selected specifically that was relevant to the brand, showcasing real cast members from the shows and puppetry whom Nicoll Entertainment production team was renowned for.

The outcome

The website redesign was well received by site visitors, building trust, brand awareness and leading users to take action.

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