Company/client
Mail Metro Media and British Airways Holidays
Responsibilities
UI design and webflow development
Project length
2 months
WEB DESIGN
TRAVEL
Mail Metro Media and British Airways Holidays
UI design and webflow development
2 months
British Airways Holidays partnered with Disneyland® Paris and Avis car hire to provide flight, holiday and fly-drive holiday packages.
Mail Metro Media asked Pixel Dojo to design two landing pages to drive awareness and consideration for British Airways Holidays, inspiring customers with the resorts and packages on offer.
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We start our web design projects by trying to understand the problem by looking at the business goals and needs of the user.
©2023 Disney
British Airways Holidays were looking for ways to:
1) Inspire users to fly and book a family holiday with them to Disneyland® Paris.
2) Book Avis car-hire for those customers looking for a European fly-drive holiday.
British Airways customers are frequent readers of Mail Online and can be targetted with inspiring holiday articles promoting British Airway's great rates and flexibility and their extensive short-haul flight network.
‘How can we inspire Mail Online readers to travel with British Airways Holidays to Disneyland® Paris and other European destinations whilst also considering car-hire through their partnership with Avis.’
Increase flight, holiday and care-hire bookings to European short-haul destinations through inspiring content and consideration.
Inspire users with the resorts and packages on offer.
Drive awareness of European holidays and excite users with holiday suggestions.
Appeal to families with children and those looking for an active holiday destination.
Highlight benefits of booking your holiday through British Airways Holidays.
We would use the following metrics to track the performance of the landing page:
Goal metric indicators
What are the features that these 2 landing pages would include?
Responsive web page optimised for mobile.
Inspiring image galleries and video.
Benefits of booking with British Airways Holidays.
Native articles to inspire users.
Highly visible calls to action.
Responsive web page optimised for mobile.
Animating maps inspiring users to plan road trips with Avis.
Image gallery.
Native articles to inspire users.
Highly visible calls to action.
Find out more about our web design process
When starting the project’s visual design we look at the client’s brand and their goals.
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The brand direction is important in determining how users feel when they come to the website and will also help with font and image selection, colour and icon design.
Co-partnership brand:
The sum total of all the work up to this point. Mockups bring layout, typography and colours together whilst communicating the brand to the user.
British Airways Holidays and Disneyland Paris landing page
View landing pageDiscover the magic of Disneyland® Paris
With the objective of inspiring users to book a family holiday to Disneyland® Paris this landing page uses a sticky navigation bar so the user can navigate quickly to sections of interest.
Each section displays high impact imagery and galleries to drive interest, encouraging the user to read further on.
The page also displays the benefits of booking with British Airways Holidays to speak directly to the audience's needs and wants leading to bookings.
Fly-drive animated maps to inspire and drive consideration
The main focal point of the British Airways Holidays fly-drive landing page, Pixel Dojo designed and animated five fly-drive European maps to inspire and drive consideration to book a holiday.
Inspiring and information rich these landing pages grab the users attention from the start leading them to find out more about British Airways Holidays.
©2023 Disney
With higher than average dwell times and clickthroughs these landing pages were a success at driving consideration and inspiring users to book their next European holidays with British Airways.
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